Chimanlal Vadilal & Company(CVC) has been in the trading business supplying copper, zinc, and brass sheets for over a century and built its reputation on trust, reliability, and enduring customer relationships across India. As the company evolved through generations, it remained committed to adapting to changing industry needs while staying true to its legacy.
This legacy found a new direction through a partnership with Lumilife, a UAE-based provider of intelligent lighting, home automation, and energy management solutions. Together, CVC and Lumilife combine cutting-edge automation technology with over 110 years of market trust and industry expertise, bringing smart, future-ready lighting and automation solutions to businesses and spaces across India.
The Challenge
The smart automation industry has a perception problem.It's technical, fragmented, and rarely communicates in a language that feels human. CVC × Lumilife offered premium, end-to-end automation solutions — but their digital presence needed to better reflect what they actually stood for:
Our Approach
Most automation brands talk features. Integrations. Technical specs. They rarely ask the only question that matters to the person actually living or working inside the space: what does this feel like?That insight became the foundation of everything.
Discovery
Discovery Session
Competitive Analysis
Audience Definition
Strategy
User Experience
Wireframing
Content Strategy
Design
Design Strategy
UI Design
Design System
Technology
Quality Assurance
Interactive Prototyping
The website is built around three environments, home, hospitality, and commercial, each with its own narrative. Two audiences, professionals and homeowners, get their own dedicated experience rooted in problem-led storytelling. The platform leads with feeling over features, positioning automation as something you experience rather than manage.
brand narrative
The goal was to make people feel what intelligent spaces could do for their lives.
For professionals, the storytelling mirrored how a client walks through a finished environment — the atmosphere, the feeling, the experience. For homeowners, the lifestyle became the story — everyday moments, quietly made better by a home that responds without being asked.In both cases, the technology fades into the background. The living stays front and centre.
Three environments. One platform. A consistent emotional truth.
Much like Thursday itself, we thrive in the sweet spot between structure and spontaneity, where wild ideas make love to meticulous execution.
Home: Smart living designed around comfort, convenience, ambience, and intuitive control.
Commercial: Integrated systems built for operational efficiency, scalability, and seamless management.
Hospitality: Technology-driven environments that elevate guest experience through intelligent ambience and responsive systems.
By combining heritage, innovation, and human-centred storytelling, the platform transforms automation into something intuitive, elegant, and deeply personal. Spaces that don't just function well. Spaces that feel right.
