Born from the Sanskrit word "Kul," meaning community, this brand was founded by design professionals across architecture, interiors, furniture, product, and experience design. Kul unites designers to serve the community and create impactful, experimental spaces in the Indian landscape, drawing from diverse experiences and ideas. Kul thrives on curiosity and collaboration. Our goal was to reflect this spirit of experimentation, eccentricity, and community in their identity.
We used various architectural materials in 3D renders to bring the identity to life.
We created an ever-changing logotype with different typefaces to showcase the diverse culture and backgrounds of the people collaborating with KUL.
Extending the identity across different applications for a cohesive brand experience.
We created a dynamic icon library that brings lifestyle to life.
The color palette draws from nature, blending vibrant hues with black and white to create a youthful, bold feel.
It balances energy and sophistication, reflecting the brand's modern and dynamic spirit. This ensures versatility while staying fresh and approachable.
We’ve carried the brand identity onto the website to build a cohesive online experience.
We’ve carried the brand identity onto the website to build a cohesive online experience.
